Amazon Leads in Customer Satisfaction
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Online behemoth Amazon leads the way in customer satisfaction according to the Foresee Experience Index, developed by ForeSee – which is a provider of customer experience analytics. The report sought to quantify customer experience by calculating satisfaction scores for each of the top 100 brands -- as reported by Interbrand -- on a 100-point scale using 75,000 surveys from customers across seven industries. What’s more, scores for three key behaviors – retention, upsell, and recommend – indicated the likelihood of....

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