Ed Heffernan, president and CEO of Alliance Data Systems Corp., said during today’s first-quarter earnings call that agency offerings – and not technology -- will drive future company revenue growth.
A key component in Alliance Data’s agency offerings strategy stems from its 2012 acquisition of HMI (Hyper Marketing), the largest privately held marketing services agency in the United States. HMI offers a wide range of ROI-based marketing services through Ryan Partnership, CatapultRPM, SolutionSet ,and Getmembers.com....