It’s always very interesting to gauge consumer perception when it comes to airlines.
Global brand strategy and market growth firm Brandigo just released a compelling new report titled, “Airlines Brand Perception Study,” which, among other things, reveals the strong notion that airlines must perform abundantly more when it comes to building brand loyalty.
Chris Langathianos, vice president of brand strategy for Brandigo, talked to Loyalty360 about this intriguing research.
“It’s hard to build loyalty....