When Smithfield Foods launched Smithfield Rewards, a new digital loyalty program that showcases the rich history and unique heritage of the Ham Capital of the World–Smithfield, VA−the prevailing theme was about educating its customers about the brand and its core values.
Powered by Helloworld, the platform rewards fans for purchasing the products they love–from hickory smoked bacon to flavorful fresh sausage–and allows them to virtually visit the town of Smithfield at Smithfield-Rewards.com to earn....