Few would argue against digital engagement being among the most effective methods of building a loyal consumer base and, given that belief, something as simple as a brand’s website can potentially make or break its ability to create this retention. Canada’s largest airline, Air Canada, has taken this principle to heart in its redesign of Aircanada.com. Built to be both engaging as well as functional, the site looks to play a crucial role in the company’s CX moving forward.
In a nod to the constantly growing number of....