For online retailer Zappos.com, it’s always been a virtual customer experience.
Until now.
Zappos is taking its show on the road (literally!) with its new Friends with Benefits Road Show, a cross-country road trip bringing a one-of-a-kind mobile retail experience to cities nationwide this year.
For the first time, Zappos is taking its brand offline, inviting friends, family, and children to hang out and enjoy cool experiences including local fashion displays, celeb-curated products, pet fashion shows, adoptions, live music....