Just like oil powers nearly all mechanization in the developed world, data powers nearly all marketing strategies and platforms. Without data, the digital economy would grind to a halt. For this reason, meeting the challenges of data and analytics is a necessity in today’s market. The brands that don’t meet these challenges fall behind or go out of business.   In preparation for an informative webinar on this subject, Loyalty360 spoke with Sarah Galloway, Director of Strategy at Aimia. During the webinar, responses....

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