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Webinar Date: Feburary 21, 2019 at 1pm ET
The importance of data insights cannot be understated. Brands employ a variety of strategies to generate these insights, so there’s no one right way to create them. However, according to a Loyalty360 survey on personalization, nearly 81 percent of brands say that their customers are becoming increasingly interested in personalized offers, communications, and experiences. This makes data insight obligatory for marketers. The brands that use data to direct business strategy, optimize the customer journey, and craft relevant content are the businesses that will continue to own market share in the future.
Join Mark Johnson, CEO, Loyalty360, and Sara Galloway, Director of Strategy, Aimia, as they dive into the challenges and opportunities brands face concerning data and analytics. During the webinar, they’ll share ideas from colleagues who are finding success with actioning on their data. All attendees will receive a copy of the Executive Perspectives Report following the webinar, as well as a recording of the webinar that will be available for a limited time.
Develop a comprehensive strategy and KPIs around data and insights
How brands can ensure safe collection and use of customer data
Indispensable machine learning tools to amplify customer insights and combat data overwhelm
Creating insights, strategies, and campaigns out of priceless customer data