Webinar Date: Feburary 21, 2019 at 1pm ET
 

The importance of data insights cannot be understated. Brands employ a variety of strategies to generate these insights, so there’s no one right way to create them. However, according to a Loyalty360 survey on personalization, nearly 81 percent of brands say that their customers are becoming increasingly interested in personalized offers, communications, and experiences. This makes data insight obligatory for marketers. The brands that use data to direct business strategy, optimize the customer journey, and craft relevant content are the businesses that will continue to own market share in the future.

Join Mark Johnson, CEO, Loyalty360, and Sara Galloway, Director of Strategy, Aimia, as they dive into the challenges and opportunities brands face concerning data and analytics. During the webinar, they’ll share ideas from colleagues who are finding success with actioning on their data. All attendees will receive a copy of the Executive Perspectives Report following the webinar, as well as a recording of the webinar that will be available for a limited time.


Key Takeaways:

  • Develop a comprehensive strategy and KPIs around data and insights

  • How brands can ensure safe collection and use of customer data

  • Indispensable machine learning tools to amplify customer insights and combat data overwhelm

  • Creating insights, strategies, and campaigns out of priceless customer data




Speakers: 

Sara_Galloway_Headshot_ds.jpgSara Galloway, Director of Strategy, Aimia

Sara works with clients to create unique data-driven programs in the retail, CPG and travel sectors.  She leads Aimia’s US Strategy and Consulting group; a robust team experienced in research, economic modeling and design implementation. With 8 years of loyalty experience, Sara has overseen the launch and rebranding of multiple loyalty programs.


Mark Johnson, CEO & CMO, Loyalty360

As CEO & CMO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.