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In its just released report -- Inflection Points: Seizing the Moments in Customer Loyalty – Aimia found that the most effective loyalty programs consider each interaction a customer has with a brand, extending beyond a single purchase or discrete program.
Amid weak U.S. August retail sales, the report says some retailers are increasing their investment in traditional transaction-based loyalty efforts based on rewarding customers after their purchases. Aimia believes that some brands are missing the opportunity to use the insights....
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