Small-to-medium (SMB) sized companies are quickly adopting modern-marketing techniques to engage customers, drive revenue, and deliver better customer experiences according to a new survey conducted by Oracle Eloqua and BtoB magazine.
The global study surveyed 204 executives from companies with revenue ranging between $25 million and $200 million.
SMBs are faced with a complex set of marketing challenges as they look to drive the best customer experience, understand and engage their audiences, accelerate sales cycles, and deliver the....