When Erin Pensa, Public Relations Director at CVS, talked to Loyalty360 back in May about the company’s goals surrounding a new and improved customer experience, she talked about a “re-imagined shopping experience that makes it easier for customers to find ‘better-for-you’ options through the addition of innovative in-store features that empower customers to make healthy choices.”
Tipping its hat toward the company’s theme of “empowered health,” and fast-forwarding to current day, CVS....