Loyalty 360 is pleased to hear from Bob Fetter, Senior Vice President of Pluris Marketing. We asked Bob to share personal insights on marketplace trends, loyalty, and social strategy philosophies.
Loyalty 360: Tell us first a bit about yourself and your history in loyalty marketing …
Bob Fetter: I have been involved in direct and database marketing for over 20 years. I have worked with nearly 200 companies on their marketing and loyalty strategies. My background is in management information systems....