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It is hard to overemphasize the importance of a name, especially as it ties into brand identity. At its core, a brand identity personifies a company and provides certain assurances to customers. As consumers come to trust what a brand stands for in terms of products, services, and customer experiences, brand identity is also closely related to customer loyalty.
Therefore, it is imperative that the name of a brand precisely communicates its identity to customers. In an effort to more accurately reflect the strength of service and personalized customer experiences it offers, Triggered Messaging has just announced that it will change its name to Fresh Relevance.
A Southampton, UK-based real-time customer engagement marketing firm, Fresh Relevance will continue its mission to drive growth for more than 100 clients through the same quality marketing services it has always offered, but now with a new name that strengthens its brand identity. This includes an extremely high degree of “hyper-personalization” for the website content, marketing emails, on-boarding emails, and real-time third-party data systems it provides.
“Fresh, because marketing is most effective when you communicate in real-time, reacting to what each potential customer is doing right now,” said CEO of Fresh Relevance, Mike Austin. “Relevance, because relevant marketing keeps customers engaged.”
In our constantly changing and rapidly evolving world, keeping marketing tactics “fresh” and “relevant” is vital. And with these two terms combined, Fresh Relevance believes that the new name quickly and simply speaks to the story behind the brand, and to the customer experience it offers.
Potential clients will hopefully now keep Fresh Relevance top-of-mind as they seek to engage with a high level of meaningful, personalized, and relevant content.
“As Fresh Relevance we are enabling marketers to optimize their website and email messages for the individual and in doing so improve customer engagement, advocacy and of course sales,” continued Austin.
However, even despite the excitement the brand is displaying over the new name change, Fresh Relevance does not plan on losing its former moniker completely. Since it has already make a strong impact in the online browse and cart abandonment area, the brand will maintain the “Triggered Messaging” name while continuing to offer these particular services to a number of major clients including Cottages4U, illy, Jigsaw, Kuoni, Moss Bros, Thorntons, White Stuff and 7dayshop.
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