Brand loyalty is a very good thing for any marketer. At Denny’s, customers have shown and continue to show their brand loyalty and are engaged with the company.
For Denny’s CEO John Miller, the organization’s topline and profitability growth was primarily driven by achieving the highest quarterly same-store sales at both company and franchise restaurants in more than a decade.
“Our same-store sales have continued their steady growth,” Miller said during Monday’s first-quarter earnings conference call....