Epsilon to Provide Comprehensive Digital and Direct Marketing Services for North American Consumer Web Brands
DALLAS, Feb. 9 /PRNewswire/—Epsilon, the industry’s leading marketing services firm, is supporting Kraft Foods in developing an enhanced, innovative consumer relationship marketing program. An Alliance Data (NYSE: ADS) business, Epsilon announced today that it will provide a comprehensive direct-to-consumer marketing solution, including database and data management, consumer data integration, permission-based email....