Suddenly, the focus is off the family — and on the data.
One day after the evangelical group Focus on the Family aired its Super Bowl commercial — following a storm of controversy — it was clear on Monday that the group achieved its goal: a torrent of new attention for its website and its brand in social media land.
“Our website is crashing,” jokes Jim Daly, president and CEO of Focus on the Family. In fact, it would have crashed had the group not beefed up its servers in anticipation. After the ad aired, the....