The Lacek Group

For more than 25 years, The Lacek Group has built an enviable reputation for winning the hearts and minds of customers across multiple marketing channels using customer data to design, build and maintain loyalty and CRM programs for industry-leading clients. They include Carnival Cruise Lines, Ford, Enterprise Rent-A-Car, McDonald’s, Marriott, DuPont, Verizon, Starwood Hotels and Resorts, National Car Rental, and more.
 
Data is at the core of everything we do. We know how to make it come alive. How to glean intelligence and drive business strategy from it. How to build amazingly effective promotions and programs around it. And how to get a true measure of its effectiveness.
 
But we also understand and appreciate people – what motivates them, what makes them loyal, what they expect from brands and what those brands can do to demonstrate loyalty in return. That’s where our award-winning creative group comes into play.
 
No agency is better equipped than The Lacek Group to transform known customer insights into actionable strategies and creative tactics across all channels and in innovative ways. Our consistent investment in people and technologies is one reason we have some of the most tenured client relationships in the industry.
 
And, as a specialty agency of Ogilvy & Mather, we partner with the world’s most respected agency network to put our new and innovative data-driven solutions to work around the globe.