Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

The Lacek Group’s Vision is Clear in Designing Loyalty Programs

Michelle Wildenauer had just sat down in her seat on a Delta flight — her first in over a year since the pandemic began — when an...

Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

The Best of Both Worlds: Loyalty Marketing and CX

Loyalty marketing and CX are stronger together by building frictionless experiences for all and creating personalized experiences for a brand&rsquo...

Loyalty Today


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Partnership Marketing: Driving Growth and Expanding Loyalty

Brand partnerships are often framed as business opportunities or a way to solve a pain point in the customer journey. Both are true.But...

The Lacek Group

For more than 25 years, The Lacek Group has built an enviable reputation for winning the hearts and minds of customers across multiple marketing channels using customer data to design, build and maintain loyalty and CRM programs for industry-leading clients. They include Carnival Cruise Lines, Ford, Enterprise Rent-A-Car, McDonald’s...


Michelle Wildenauer
SVP, Strategic Services
[email protected]