Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Making a Case for Loyalty Program Balance

Should consumers expect that loyalty programs can be sustained by delivering transformative, emotional customer experiences alone? Not according to...

Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

The Key to Loyalty? Get in Your Customers' Heads

Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s increasingly complex...

Article & Blogs


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Loyalty Strategies, Then and Now

You may be familiar with the popular business book What Got You Here Won’t Get You There. Authors Marshall Goldsmith and Mark Reiter suggest...

The Yin and Yang of Loyalty Program Design
The Lacek Group

For over two decades, The Lacek Group (TLG) has built an enviable reputation for winning the hearts and minds of customers across multiple marketing channels using customer data to design, build and maintain loyalty and CRM programs for industry-leading clients. They include Carnival Cruise Lines, Ford, Enterprise Rent-A-Car, McDonald&rsquo...

Our Members

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Danika Hoffmann
SVP, Strategic Services
[email protected]