Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Loyalty360 Executive Spotlight: Bill Baker, The Lacek Group

Loyalty360 engaged Bill Baker, CEO at The Lacek Group, to talk about how customer loyalty has evolved, new possibilities for the loyalty industry...

Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

The Power of Loyalty in a Recession

Between high inflation and supply chain issues, financial experts believe the U.S. has a 70% chance of facing a recession in 2023. Consumers are...

Loyalty Today


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Influencer Marketing: Elevating Brand Reach through the Right Partnerships

In today’s marketplace, it’s critical for brands to understand the value of leveraging social media influencers in support of their...

Women In Tech: Data v. Creative—False Divide?
For Brands, Perception Is Reality
Human-Centered Design Boosts Brand Devotion

Analyst Reports


Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | The Lacek Group

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market...



Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Gen Z Transforms Brand Loyalty

A digitally native generation with the world available at its fingertips, Gen Z presents new challenges for marketers. Gen Zers’ unique sense...

The Lacek Group

For more than 25 years, The Lacek Group has built an enviable reputation for winning the hearts and minds of customers across multiple marketing channels using customer data to design, build and maintain loyalty and CRM programs for industry-leading clients. They include Carnival Cruise Lines, Ford, Enterprise Rent-A-Car, McDonald’s...


Michelle Wildenauer
SVP, Strategic Services