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DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Loyalty Live: The Lacek Group on Infinite Personalization and How Artificial Intelligence (AI) Makes it Possible

Founded in 1993, The Lacek Group designs, builds, and maintains loyalty programs for top brands across the globe. As part of the Ogilvy network...

Keeping Price-Conscious Customers Engaged by Leveraging Loyalty Programs: Experts Share Insights and Recommendations
Integrating Digital and In-Store Experiences: Experts Discuss How Brands Can Create Alignment and Deliver a Successful Omnichannel Experience
Employee Engagement Fuels Customer Loyalty: Experts Discuss Effective Training Tactics, Soliciting Feedback, and Delivering Unique Experiences

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Trends 2025—Empathy Earns Brand Love

We can see the future. You probably can see it too: technology. But as AI and other advances open new possibilities for building brand devotion...

Infinite Personalization: AI Makes It Possible
2024 Customer Loyalty Trends and Perspectives: Loyalty360 Research & Reports   
2024 Trends: Building Brand Devotion

Loyalty Today

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Crack the Code on Lasting Loyalty with Gen Z

In an era of rapidly advancing technology and shifting customer expectations, brands are grappling with the challenge of how to attract and retain...

Email Still Fuels Emotional Ties
Unlocking Loyalty with Gen X
Generating Creative with AI

Analyst Reports

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Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | The Lacek Group

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market...

Webinars

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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Gen Z Transforms Brand Loyalty

A digitally native generation with the world available at its fingertips, Gen Z presents new challenges for marketers. Gen Zers’ unique sense...

Total Loyalty: The Future of Loyalty is More Human and Creative Than Ever
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The Lacek Group

For more than 25 years, The Lacek Group has built an enviable reputation for winning the hearts and minds of customers across multiple marketing channels using customer data to design, build and maintain loyalty and CRM programs for industry-leading clients. They include Carnival Cruise Lines, Ford, Enterprise Rent-A-Car, McDonald’s...

Contact

Michelle Wildenauer
SVP, Strategic Services
[email protected]