Credit card offers begin piling up for young people by the time they turn 18. And no wonder: The latest generation to come of age, Generation Z—individuals born between 1996 and 2011—represent 20% of the U.S. population, having overtaken millennials as the largest generation. Perhaps more importantly for brands, their spending power is gargantuan—$33 trillion expected over the next decade.
Understand Gen Z and credit cards
As a group, Gen Z is more diverse than....