Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

Trends 2025—Empathy Earns Brand Love
Trends 2025—Empathy Earns Brand Love
Read More
Infinite Personalization: AI Makes It Possible
Infinite Personalization: AI Makes It Possible
Read More
2024 Trends: Building Brand Devotion
2024 Trends: Building Brand Devotion
Read More
The Power of Loyalty in a Recession
The Power of Loyalty in a Recession
Read More
Getting Ahead of Consumer Expectations: Loyalty and CRM Trends in 2023
Getting Ahead of Consumer Expectations: Loyalty and CRM Trends in 2023
Read More
Thinking Out Loud: Gen Z and Loyalty
Thinking Out Loud: Gen Z and Loyalty
Read More
Loyalty: It
Loyalty: It's Not Just for Programs Anymore
Read More
The Changing Look of Loyalty
The Changing Look of Loyalty
Read More
Total Loyalty
Total Loyalty
Read More
The Best of Both Worlds: Loyalty Marketing and CX
The Best of Both Worlds: Loyalty Marketing and CX
Read More