Retail Offers Consumers New Ways to Escape

  • August 15 2022
  • Resource: Loyalty Today
  • Barb Olson, The Lacek Group

Retail therapy—that little jolt of happiness we experience when we make a purchase (or two or three) online or in-store—is getting an upgrade.Driven by expanding technology, pandemic-inspired changes in consumer behavior, and our urge...Read More

Navigate your Loyalty-Fueled Summer Adventure

  • August 11 2022
  • Resource: Loyalty Today
  • Ben Torgerson, The Lacek Group

Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards, and buckle up! We’re back on the road for a cross-country fantasy road trip all over Loyalty Land. And with the growing price of...Read More

Employee Loyalty Deserves Its Own Strategy

  • August 01 2022
  • Resource: Loyalty Today
  • Tess MacGibbon, The Lacek Group

The crisis and stress of the pandemic created a widespread reconsideration of individual priorities. That shift in thinking led to 47.8 million resignations in 2021, the highest number in a single year, according to the Bureau of Labor Statistics....Read More

Trust Is a Must

  • July 28 2022
  • Resource: Loyalty Today
  • Tess MacGibbon, The Lacek Group

And nurturing loyalty will help you build it.In today’s tumultuous world, trust is hard won. Overall consumer trust is failing, which means establishing and maintaining trust with your customers is vital for your brand’s success...Read More

Consumers Embrace Buy Now, Pay Later

  • July 26 2022
  • Resource: Loyalty Today
  • Maeghen Krueger, The Lacek Group

Buy now, pay later (BNPL)—a purchasing option that’s more than simply a contemporary version of layaway—is trending with consumers and gaining traction with major brands, retailers, and credit card issuers.Take, for example, the...Read More

For Right-Brained People, We Drew A Picture. For Left-Brained People, We Wrote A Report.

  • July 19 2022
  • Resource: Loyalty Today
  • The Lacek Group Team

The Changing Look of Loyalty No matter which side of your brain does the thinking about customer loyalty, you’ll find valuable insights into the key drivers of customer loyalty in our infographic and research report.More than 6,500 brand...Read More

Closing Email Marketing's Permission Gap

  • July 15 2022
  • Resource: Loyalty Today
  • Joe Rueckert, The Lacek Group

Four email campaigns to help marketers fill that gapConventional wisdom says email marketing requires explicit permission. In other words, consumers must proactively opt in to receive marketing email. However, the legal requirements are actually...Read More

You Know What They Say About Assumptions: Make Good Ones

  • June 30 2022
  • Resource: Loyalty Today
  • Nina Rose, Lacek Group

Financial models are only as good as the educated guesses that inform them. If the underlying assumptions are on target, an economic model can be an incredibly useful tool. If the assumptions are off, you can miss the mark by overestimating&mdash...Read More

Keeping Fraud Out of the Loyalty Equation

  • May 17 2022
  • Resource: Loyalty Today
  • Wanda Kauffman & Robyn Zeller, The Lacek Group

Loyalty is an attribute we highly prize in our personal and professional relationships. And companies value customer loyalty through loyalty programs, which boast a long record of helping companies of all kinds achieve growth and revenue goals.In...Read More

The Right Partnerships Yield Results

  • April 20 2022
  • Resource: Loyalty Today
  • Amy Farsht, The Lacek Group

Partnerships continue to be an important tool for deepening customer loyalty. The right partners give users a reason to engage on a more regular basis with your brand. Thoughtfully chosen partnerships also provide opportunities to align with...Read More

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