“The mission is to create meat directly from plants,” states Will Schafer, VP of Marketing for Beyond Meat. “The idea is to give people all the juicy, meaty delicious traditional foods that they love but without the health, environmental, or animal welfare downsides that come with traditional animal-based meats.”
Founded in 2009 by CEO Ethan Brown, Beyond Meat is a Los Angeles-based producer of meat substitutes derived from plants. “Meat is often defined by....