Christopher Scanlon

Note: This article originally appeared on October 27th, 2016. Customer loyalty is no longer about simply earning points or redeeming rewards. Loyalty, in fact, has evolved significantly. It has moved well beyond what many consumers now see as...Read More

This story was originally published October 7th, 2016. It should be fairly clear to brands now that simply offering a basic discount or a few basic rewards are no longer enough to win and retain customer loyalty. But what is not so clear, however...Read More

This article was originally published June 21st, 2016. Wyndham Rewards is a unique loyalty program. In a successful bid to reject the complex conventions typically still found throughout the hotel and travel industry, Wyndham instead embraced...Read More

Cutting through all the noise currently pervading the customer loyalty industry today is not easy. By some estimates, it is not unreasonable for the average consumer to be involved in dozens of various loyalty programs. Increasing customer...Read More

By putting the customer first, TD Bank is on a mission to prioritize the human element within the financial industry. This includes offering a customer experience that strives to earn trust, demonstrate respect and build relationships with each...Read More

Like most industries, the publishing world is evolving. By all accounts, consumers are certainly still interested in reading, but many of the ways they choose to engage with their favorite authors, stories, and ongoing narratives have changed. The...Read More

Not many brands connect with consumers on such an intimate level as those within the financial industry. At its core, banking can be among the most personal aspects of one’s life, and it requires significant trust for consumers to willingly...Read More

Most businesses know the score. Even most first year business students are aware of the concept. In fact, because of its mention on hit prime time television shows such as NBC’s The Office, even mass audiences might be familiar with the...Read More

Acquiring and retaining brand loyalty now requires a bigger commitment by marketers to relate to customers in relevant and meaningful ways. Simply offering points for basic rewards does not have the cache or the allure it once held. Instead...Read More

As a leading publisher of women’s fiction, Harlequin pushes itself to be a trailblazer in the customer loyalty space. The rise of both digital engagement and ecommerce has already heralded the advent of ebooks and online purchasing, and...Read More