Luke Russell

As the holiday shopping season appears just around the corner, it’s a good time for brand marketers to learn what motivates customers. According to the Berkeley Research Group’s recent 2016 Holiday Retail Outlook report, loyalty...Read More

Mobile has taken off in recent years as far as its wide-ranging impact on customer engagement and, ultimately, brand loyalty.Loyalty360 hosted a webinar on Thursday titled, “The State of Mobile Loyalty: Bridging the Gap Between Consumer...Read More

Officials at SUBWAY have held a keen interest in digital customer engagement for quite some time, and the company continues to invest heavily in this burgeoning area. In June, the company launched SUBWAY Digital, a new division for SUBWAY...Read More

Connecting loyalty programs and customer experience can truly reap a crowning achievement for brands. But, often times, and for various reasons, it doesn’t come together quite so easily.Loyalty360 will host a compelling webinar titled...Read More

When Federica Marchionni became CEO of Lands’ End in February 2015, there was going to be some change from a casual clothing retailer to a higher fashion style, which is a bit different from the brand’s history. Engaging customers and...Read More

Reaching certain milestones is a measurement of a loyalty program’s success. In the case of Ulta Beauty’s Ultamate Rewards program, its recent milestone was an incredibly significant one: Surpassing 20 million members. Eric...Read More

All customers have so many expectations these days, and that trend is not lost on restaurant consumers. Providing a seamless customer experience is paramount for frequent restaurant visitors. A new Deloitte report reveals that 40% of...Read More

Massachusetts Mutual Life Insurance Co. (MassMutual) maintains award-winning customer service and industry-leading client retention rates for retirement plans. So, how do you improve upon those lofty grades to boost customer engagement and...Read More

Sprint officials wanted to celebrate its existing customers and their vastly improved network. As a result, Sprint launched the “Sprint Getaway Giveaway” sweepstakes. Through Sept. 16, customers can visit the “Sprint Giveaway...Read More

When Paul Murray, Senior Manager Digital Marketing and Innovation, Dunkin’ Donuts, spoke earlier this year during his session, “Mobile as an Accelerator of Loyalty, Evolving the Customer Experience,” at the 9th annual ...Read More