Officials at SUBWAY have held a keen interest in digital customer engagement for quite some time, and the company continues to invest heavily in this burgeoning area.
In June, the company launched SUBWAY Digital, a new division for SUBWAY restaurants. Created in collaboration with Accenture, SUBWAY Digital will build a comprehensive omnichannel strategy and implementation support team to enhance customer engagement and build brand loyalty.
The SUBWAY Digital team is evaluating all aspects of technology, from consumer-facing loyalty....