Consumers are starting to demand different forms of customer service as they spend more of their lives either online or on the move, according to a new study from Stockholm-based Artificial Solutions.
The continuing growth of web use and the smart phone revolution both mean consumers expect the same standard of customer service regardless of the channel. Today, the study says, customers want their questions answered faster, have a growing appetite for usable self-service and insist on a much better overall experience whether via the....