Big sporting events boost customer engagement and satisfaction for Buffalo Wild Wings, and this summer’s World Cup sparked the company’s impressive second-quarter financial performance.
For the period ended June 29, 2014, total revenue for Buffalo Wild Wings rose 20%, to $366 million. Company-owned restaurant sales grew 20.2%, to $343.1 million, while same-store sales jumped 7.7% at company-owned restaurants and 6.5% at franchised restaurants.
What’s more, net earnings increased nearly 44%, to $23.7 million, from $16.5....