Virgin Australia has made a pledge to maintain a high degree of personalized customer engagement, and it aims to keep it. This was made clear as the airline renewed its longstanding deal with SabreSonic Customer Sales & Service (CSS) to provide an optimal customer experience for travelers everywhere.
The extended deal with SabreSonic CSS, a passenger solutions platform that allows airlines to drive revenue and individualize the customer experience, will not only continue to help the airline manage reservations, inventory, and departures, it will also expand the range of services it offers to Virgin Australia.
Under the expanded agreement, revenue generation and guest satisfaction will become a significant aspect of SabreSonic’s role.
"We believe Sabre's technology will help fuel the growth of Virgin Australia's business by providing new solutions that differentiate them and provide new marketing capabilities with their airline partners," said Hugh Jones, President of
Sabre Airline Solutions. "By expanding our technology footprint across the airline with our customer-centric solutions, Virgin Australia can make a significant impact on continually elevating the travel experience."
Virgin has already made a strong commitment to customer experience optimization though a host of exciting and rewarding opportunities. This is most clearly demonstrated through Velocity Frequent Flyer, the airline’s award winning loyalty program.
Recognized as a world-class loyalty program, Velocity Frequent Flyer not only allows travelers to redeem points for flights, upgrades, rental cars, gift certificates, and hundreds of products through the airline’s rewards store, it also gives members a host of unique ways to quickly collect points. Two notable examples are Family Pooling, which allows family members to group and share points through a join account, and Points for Pets, which accommodates the transportation of domestic dogs and cats.
Virgin Australia plans to enhance these and similar customer engagement promotions going forward, and it is excited to continue its relationship with Sabre.
"Our partnership with Sabre has enabled us to strengthen our global presence with our customers, our alliance partners and our sales partners,” said Lawrie Turner, Virgin Australia's Chief Information Officer. "We are now building on this partnership, and will work with Sabre to ensure we deliver a seamless, world-class customer experience across all international and domestic markets."