Del Taco Enhances Customer Engagement and Network Security at the Same Time

DEL TACO article jul 21

As consumers increasingly demand more convenience, a valuable customer experience, and various benefits and amenities such as free Wi-Fi, most brands are certainly looking to deliver. For many, however, simply delivering on these fronts alone is challenging enough. And alongside this host of customer engagement considerations, there is an entirely different set of concerns that must now be addressed, especially when managing sensitive customer data and secure network connectivity.

Today, attaining and maintaining high standards of network security, IT stability, and PCI compliance, is just as critical as optimizing the customer experience. But effectively navigating this new environment can be particularly daunting.

This is particularly true for franchise-related brands, as they must both deliver a consistent customer experience across numerous independently managed locations and, often, without the vast IT resources of much larger corporations.

The good news is that optimizing the customer experience and increasing IT security can often go hand-in-hand, which is why Del Taco has announced a new partnership with EarthLink, a reliable customer engagement platform and network data security solutions provider.DEL TACO callout jul 20

Del Taco, a leading quick-service Mexican restaurant, currently oversees 306 corporate and 241 franchise locations across 16 states. So it selected EarthLink’s Franchise Program to manage the brand’s complete “franchise footprint.” EarthLink’s turnkey solutions not only provide stable and reliable network connectivity, it also provides the PCI-compliant firewalls that can protect the customer data that is accumulated from in-store Wi-Fi use and through loyalty program applications.

This is a particularly valuable asset for Del Taco, which will now be able to deliver the convenient Wi-Fi that customers want and expect, along with the security they deserve.

EarthLink will also help Del Taco increase its level of meaningful customer engagement initiatives by offering a variety of additional services including data analytics and customer loyalty applications.

“We became an EarthLink customer in 2014 to tap into their hospitality expertise, future-proof our network architecture and add stable bandwidth for our new in-store e-hiring and e-learning platform,” said David Snyder, Vice President of IT at Del Taco. “We then added EarthLink Secure Wi-Fi, which enabled us to engage with customers via social media, connect them to our loyalty program and access valuable analytics. We stress security to our franchisees and have mandated full PCI compliance. The EarthLink Franchise Solution is the most efficient way for our franchisees to achieve compliance and to protect their businesses, their customers, and our brand.”

EarthLink is also excited about the potential of the new partnership, and for what it will bring to consumers.

“The modern customer expects mobile applications, ubiquitous Wi-Fi and other services that enhance their experience, but at the same time, security is top of mind,” said Greg Griffiths, Vice President of Product Marketing at EarthLink. “We provide a stable foundation for the applications that create loyalty, and reduce risk by detecting and shutting down threats. Franchisees also benefit from valuable data intelligence, so all locations can adopt best practices.”

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