Deepening customer engagement has been a critical strategic priority for officials at Vera Bradley this year and, according to CEO Rob Wallstrom, that continues to be the case.
“Marketing and brand building are critical investments as we work to bring new customers into our brand and strengthen our bond with our existing customers,” Wallstrom said during the company’s second-quarter earnings conference call on Wednesday, according to Seeking Alpha. “As you know, we are investing approximately $8 million in....