Manchester United is one of the most popular and recognizable professional sports teams on earth. Getting to know its global fan base is an ongoing initiative rooted in customer engagement.
With nearly 660 million global supporters, Manchester United always wants to improve the customer experience.
As a result, Manchester United partnered with HCL Technologies, a leading IT services company, to transform the customer experience for the team’s massive global following.
The first step on that customer experience journey will be to....