In order to win approval of loyalty programs, advocates need to understand what C-suite executives are seeking, Ron DiNella, president of DiNella Hospitality, said during a webinar on securing C-suite support for your loyalty program hosted by Loyalty 360.
“The C suite wants same things as everyone else,” DiNella said. “They want revenues to increase, margins to increase and share to increase.”
Identify a champion on the executive team, DiNella recommended. “Who is going to be the champion? Is it....