the first club™ (TFC), a global leader in digital rewards and loyalty solutions today announced expansion of its digital content portfolio by a new video-on-demand partnership with
CANALPLAY. This partnership will add more than 5,000 French and English language film and television choices across 23 different categories includes comedies, horror, action, adventure, and family.
The customer experience allows all members of each loyalty program powered by
the first club™ solution will have access to this very large film and television content catalogue of recent hits and cult films from
CANALPLAY in France under the Film section of
www.thefirstclub.com site using any Program currency. This content is added to the millions of choices of digital media available through
the first club’s digital rewards solution including its B2C site
thefirstclub.com, as well as brand specific loyalty programs, and will be the first film catalog launched as part of the
TFC overall film content strategy to work with the top VOD providers in all markets.
Denis Hure, Co-founder and CEO of
the first club™ states ‘This partnership with
Canal+ is the first in a our planned worldwide film roll-out strategy thus continually providing the best content and value to all our Clients’ reward members. We strive to provide diverse content which continues to be a tremendous benefit in expanding our loyalty and rewards solution across the world, and comes at a critical time when loyalty programs are looking to differentiate themselves.”
One of the biggest shifts taking place in the loyalty world today is the digitization of rewards and loyalty programs, as evidenced by a report released by the company earlier this year called, Loyalty: Looking Forward. Both the first club™ and Digital Loyalty Rewards believe that 2012 will see downloadable digital content increasingly being used by companies to promote brand loyalty and to incentivize customers to instantly redeem their rewards from any device, and any time.
CANALPLAY. Launched in fall 2005, CANALPLAY is CANAL+ Group’s legal video downloading platform. With over 9000 titles, including more than 5,000 movies, CANALPLAY is the benchmark cinema offering in the French market. Available on computers (PCs & Mac) and on television sets, via satellite, cable and ADSL, as well as on LG Blu-ray players and Microsoft’s Xbox 360 consoles, CANALPLAY gained fresh momentum in December 2009 by becoming the first VOD platform in France to be directly available on web-connected TVs (from Thomson, TCL). Today, CANALPLAY has extended its presence across new lines of web-connected TVs, in particular those of leading manufacturers LG, Samsung and Panasonic. Each month, the service reaches nearly 400 000 sole visitors and registers around 600 000 downloads.
the first club™ is a worldwide digital content distribution solution particularly dedicated to rewards as a loyalty solution where consumers can access the very latest in digital content, including over 60 million choices in music, software, PC games, mobile content, eBooks and Audio Books, and films in return for redeeming rewards instantly in multiple currencies. The solution has been specifically designed to enhance loyalty reward programs, corporate incentives and sales promotions giving unique access to the entertainment world on a global scale. For more information, please visit our B2B site at www.thefirstclub.net, or the first club white label consumer site,
www.thefirstclub.com.
You can also follow the first club on:
Twitter: @thefirstclubcom