A new study suggests that many leading UK companies, while offering customer experiences that are generally satisfying to their consumers, still fall behind those typically offered by their US contemporaries.
These results were recently detailed in Nunwood’s 2015 US Customer Experience Excellence (CEE) report, which took a comprehensive examination of 225 brands by soliciting responses from over 7,500 people. Unlike many past surveys, the CEE report was not simply based on consumer perceptions or abstract feelings attributed to a....