According to a new study released from IBM, a massive perception gap exists between how well businesses think they are marketing and the actual customer’s experience.
The U.S. study, developed by Econsultancy, found that almost 90% of marketers agree that personalizing the customer experience is critical to their success. But, nearly 80% of consumers stated that the average brand doesn’t understand them as an individual, serving up a bit of a conundrum for marketers.
To gain greater insight into both sides, Econsultancy....