Textbroker International, the leading platform for on-demand, unique written content, found that 89 percent of small businesses already involved in content marketing will increase their content marketing spending in 2012.
A recent survey of small and medium-sized businesses showed that 21.8 percent will double their content spending, and 21.1 percent of respondents said they would increase their spending by 50 percent. Content marketers plan to put the majority of their budget into article-based marketing, press releases and blogging. While nearly all respondents use social media, 92.6 percent of respondents plan to spend less than a quarter of their budget on this tactic.
“Our customers clearly recognize the need for unique, frequently-updated content, and this research shows just how fast that part of their marketing budget is growing,” said Phillip Thune, CEO-Americas. “Businesses are investing in their online presence to survive and thrive in even the toughest competitive environments.”
The survey was distributed to more than 30,000 small and medium-sized businesses and had more than 100 respondents. The survey results are available at http://textbroker.com/us/news.
About Textbroker
Textbroker, the leading internet platform for on-demand, unique written content, is a marketplace for more than 250,000 authors and buyers of unique articles. Textbroker is offered in US and UK English, German, Spanish, Dutch and French, delivering tens of thousands of items per month to its client base. In 2010, Viewpoint Capital Partners, a €200 million private equity firm, became the first outside investor in Textbroker’s parent company, Sario Marketing GmbH.