T-Mobile is making huge strides in the customer loyalty and customer retention departments.
During the company’s second-quarter earnings conference call on July 30, T-Mobile U.S. CEO John J. Legere discussed this key development.
“We spent the summer giving more to T-Mobile customers, while as usual, our customers spent the summer doing the opposite,” Legere said, according to Seeking Alpha. “It’s actually kind of depressing to watch them box in customers as they struggle to react to the Un-carrier revolution. Whether it’s Verizon launching a totally lame discount on long distance to Mexico and Canada as its attempt to reach Mobile without Borders, or AT&T adding back a $15 activation fee for Next. Frankly, they almost make my job too easy and I appreciate that from them, keep it up. So not surprisingly, as the carriers punish their customers, those customers are fleeing to T-Mobile. Since we released our customer numbers, two of our competitors have announced their quarterly results. Not surprisingly, it appears that we captured all of the industry’s postpaid phone growth once again.”
With 760,000 branded postpaid phone net adds, according to Legere, T-Mobile “knocked it out of the park. “
In four of the past six quarters, T-Mobile recorded more than two million net adds and it’s the ninth consecutive quarter with more than a million.
“We’re winning customers now interestingly, we’re keeping them, customers are staying,” Legere explained. “Our momentum continues going into the third quarter and it continues with positive porting against all of our competitors. We’ve had nine quarters in a row with overall positive postpaid porting ratios, and Q2 also marks the eighth consecutive quarter where postpaid porting ratios versus Sprint were greater than two to one. Customers are coming to the Un-carrier in droves and we’re delivering strong, sustainable results. The results speak for themselves.” 
Legere is confident of T-Mobile’s current market position.
“If you look at our competitors, it has taken others more than a decade to achieve what we accomplished in just two short years,” he said. “Obviously, this sets us up to realize full network synergies with MetroPCS by early next year. And finally, some breaking news that just came out this morning that we’re very, very proud of. T-Mobile is back on top in customer service with J.D. Power ranking T-Mobile No. 1 in Wireless Customer Care. Congratulations to our customer service team who busted their butts to treat our customers well, and their problems every single day. We’re rewriting the rules in the wireless industry and our Q2 results show the effects.”