The words “seamless,” “integrated,” and “omni-channel” are all trendy customer engagement terms that many brands are trying to associate with their loyalty program. They are also exactly the descriptors that Bank Al Etihad hopes will be associated with theirs as well, and for a good reason.
These terms signify important advancements across the marketing landscape. As customers become more connected, they are looking for more convenient customer experiences that are valuable, rewarding, relevant, and....