UK’s largest coalition loyalty program benefits from SAS® Analytics for improved targeting and marketing return
CARY, N.C.—SAS, the leader in business analytics software and services, announced today that Nectar, the UK’s biggest loyalty program, is using SAS to gain an even deeper level of customer insight from its 17 million-plus collectors. SAS Analytics have helped improve campaign targeting and marketing effectiveness for Nectar’s partners, leading to significant returns on investment. Nectar partners include Sainsbury’s, BP, Homebase, American Express, Vision Express and most recently British Gas.
SAS Analytics processes vast amounts of data from millions of Nectar collectors, and then models and segments the information according to trends and behaviours. The solution produces scoring reports to give Nectar deeper insight into its customers. With this knowledge, Nectar is able to provide more personalized marketing campaigns and offers and assist partners in effective campaign execution. SAS solutions are automated throughout this process to assist with efficient delivery, and SAS plays a key role in the evaluation of all targeted campaigns.
Jackie Clayton, Head of Nectar Insight, explains, “Our primary function is to identify opportunities for Nectar partners, whether it’s acquiring new customers or shaping customer behaviors, and SAS supports us in that goal. Our business is data intensive and SAS looks beyond the norm to find remarkable trends and behaviors that we didn’t know existed, which means we are better able to support our partners. Through our work with SAS, Nectar is delivering significant return on investment for our partners. SAS spans and meets all of our needs, while delivering high performance and flexibility.”
Ian Manocha, Managing Director of SAS UK and Ireland, comments, “Everyday Nectar is being used across retail outlets, gas stations and websites by millions of people; the challenge for Nectar is to make the most of the vast amounts of data it gathers. SAS Analytics provide Nectar with predictive modeling, customer segmentation and marketing optimization. By classifying, analyzing and interpreting the data, SAS reveals patterns and relationships that result in better customer intelligence for Nectar’s partners. As a continually growing loyalty scheme, more and more brands are recognizing the benefits of increased customer insight derived from being part of the program.”
About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2011 SAS Institute Inc. All rights reserved.