After Ryder launched a customer loyalty program in the U.S. for its commercial rental customers, the company has now followed suit in Canada.
Ryder’s new commercial rental customer loyalty program, Ryder RedZone, is now available for its Canadian customers. The new reward program provides Canadian Ryder rental customers with a better, easier, and convenient way to earn points and rewards for each rental dollar they spend.
Rich Mohr, VP & Global Product Manager Rental Operations at Ryder System, told Loyalty360 that the new loyalty program in Canada impacts customers by rewarding them for their years of loyalty to Ryder by putting value back in their pockets
“It is Ryder’s way to give back to our customers for spending their capital with our company,” Mohr explained. “This magnitude of a loyalty program that pays 10% of a rental spend back to the customer in points is the first of its kind and our goal is to enhance the customer experience by offering rewards, incentives, and promotions for choosing to do business 
with Ryder. We are able to engage our RedZone participating customers with more communication about what is trending in the industry, vehicles that we are promoting, as well as gaining insight from them through program-inspired polls and surveys.”
Mohr said Ryder has been very focused on improving the customer experience from the time of rental to the return of a rental.
“This was one more tool I felt was necessary to complete the experience,” he said. “Rewarding loyalty is critically important to developing long-term relationships.”
The RedZone data and other customer satisfaction data gives Ryder a better understanding on where it needs to invest to continue to serve customers at a high level, Mohr explained.
“This information is very critical in understanding market changes and where emerging markets in North America are developing,” he said. “For us to feel this program is successful we are looking for growth in engagement of our current registrants, growth in registration from our customers that are not currently in the loyalty program, and the final mark of success will be when we see a retention of the market share we currently hold renting more often with Ryder than with our competitors. That is the true sign that a loyalty program is a success.”
To participate, customers can simply sign up at RyderRedZone.com and continue to rent regularly to earn points. The Ryder RedZone website is available to Canadian customers in both French Canadian and English languages. Participants can choose to redeem points from a selection of hundreds of lifestyle, sports, and Ryder branded merchandise options such as consumer electronics, travel gear, and home and garden supplies. Once ready to redeem points, Ryder RedZone members are able to review redemption points online, make selections, and have items shipped to them directly.
RedZone was initially launched in the United States last year.
“Currently, we have had 12,000 customers enroll in the program in the United States and look forward to similar success in Canada,” Mohr explained. “This loyalty program is one of many customer engagement tools we have launched in North America to improve the service level we offer. Our new reservations website was launched early 2014 with features and benefits not found anywhere else in the truck rental market. In addition to the website, we have launched the truck rental industry’s first electronic tablet with automated client communication. This tablet allows seamless communication to our customers about their rental process from Quote to Reservation to Dispatch to Return. We are very proud of the services we are now providing.”