With an eye toward enhanced customer engagement, Kellogg Company will partner with Mindtree to manage its global digital marketing platform.
Mindtree, a global technology services company, will work with the Kellogg Company, the world’s leading cereal company and second largest producer of cookies, crackers, and savory snacks, to manage and support the marketing IT infrastructure to execute Kellogg’s brand efforts and digital marketing innovation across more than 400 digital properties.
As the sole managed services partner for all of Kellogg’s digital marketing properties, Mindtree will support Kellogg’s industry leading digital initiatives with more than 100 monthly production deployments, according to a release. While managing a diverse pipeline of projects and technologies, Mindtree will leverage the latest in security technologies and cloud infrastructure to support global efforts across more than 50 brands. Special attention will focus on quick turnarounds and increasing 
speed to market, all while partnering with 10 creative and digital agencies, as well as many other specialists.
This partnership will take advantage of Mindtree’s Gainesville (FL) Delivery Center, providing Kellogg a U.S.-based team that will be augmented by other global offices for round-the-clock service.
“I’m excited about the new partnership between Mindtree and Kellogg’s,” Erik Kamman, Senior IT Director, Kellogg Company said. “They have brought a metrics driven approach to supporting our digital marketing platform, which is speeding up our ability to deliver, allowing us to focus on delivering superior marketing capabilities. This is a big win for both our Marketing and IT organizations.”
With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. The company’s brands include: Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, and Mini-Wheats®.