Polaris Brand LoyaltySimilar to automotive sales, Polaris understands that financing is an enormous component in purchasing powersports vehicles. Financing options can make or break customer experience when making a purchase as impactful as a vehicle. In renewing its deal with Synchrony Financial, Polaris will be able to maintain and expand financing options through its more than 1,500 dealers in the U.S.

With 2014 sales reaching $4.5 billion, there’s no argument that Polaris is a goliath in the powersports industry. The latest agreement with Synchrony is another step toward providing customers with an unmatched and memorable buying experience.Polaris Brand Loyalty

Polaris has proven itself as a trusted manufacturer for more than 50 years since it was founded in 1954. The company has continued to bolster its line of powersports products with vehicles like the RANGER and RZR side-by-side vehicles.

Polaris Industries EVP and CFO Michael T. Speetzen commented on the partnership, noting that Synchrony has a particular affinity for serving powersports customers.

“We’re pleased to expand our relationship with Synchrony Financial due to their deep experience and insights into customer trends in the powersports industry,” said Speetzen. “They clearly understand our customers and know how to provide the right financing for them to get the vehicles they want and need.”

Since 2006, Synchrony has provided financing options for Polaris Motorcycle owners. As an expansion upon that agreement, buyers will now have access to financing on almost all Polaris products, including ATVs, snowmobiles, and off-road vehicles.

A 2014 Synchrony study of powersports customers revealed that most shoppers make a decision based primarily on quality and trust, rather than value. This doesn’t diminish the importance of financing, however, with 76% saying that dealer financing makes large purchases easier, and 52% indicating that the availability of financing was the determining factor in whether or not to make a purchase.

“The availability of financing is important for consumers making major purchases and for the continued growth of our powersports partners,” said Glenn Marino, EVP and CEO of Payment Solutions at Synchrony Financial. “Polaris’ powersports enthusiasts now have more flexibility to purchase the vehicle they want through new financing options.”

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