Back in October, Sonic CEO Clifford Hudson explained that the company’s sustained investment in its brand and product awareness would play a big role in heightened customer engagement and customer experience.
That momentum built last year companywide, Hudson said during Tuesday’s fiscal 2016 first-quarter conference call, has continued into the New Year.
“The momentum that we experienced last fiscal year, fiscal 2015, has carried into this fiscal year as well with the first fiscal quarter positive same-store sales of 5.3....