As loyalty programs increasingly become one of the most popular ways for marketers to enhance customer engagement, many are still finding it challenging to accurately measure how effective these initiatives actually are. As a result, many brands are hesitant to allocate the resources necessary to administer a loyalty program until they can determine some sort of quantifiable results.
And this is exactly where Paytronix Systems, Inc. believes it can help.
Paytronix, a customer engagement engine that leverages big data driven insights to manage more than $10 billion in customer spend for more than 250 retailers, has launched a new platform called the Paytronix Campaign Center.
“The Campaign Center gives marketers the power to make rational, data-backed decisions for their campaigns, based on the spend, visit, open, and click behavior that is readily accessible inside the tool,” Kristen House, Paytronix Product Manager, told Loyalty360. “The historical data inside the toolset allows marketers to look at a snapshot of the campaign along every step of its journey in the hands of guests. Crucial campaign insights surface with the click of a mouse.”
Simply put, the Paytronix Campaign Center helps brands measure the performance of loyalty program initiatives. The real hook is that Paytronix also purports to measure loyalty program performance in five minutes or less, which would bring the added benefit of allowing brands to gage program efficiency in real-time.
“The marketer can see campaign results in a synthesized format so that it is easy to discover what is working and where there are opportunities to drive incremental spending,” said Andrew Robbins, President and Co-founder, Paytronix Systems, Inc. “We’re maximizing the speed of learning associated with testing and optimizing campaign efficacy.”
By collecting and analyzing data through the entire life cycle of any loyalty program, Paytronix Campaign Center uses a combination of campaign metrics and aggregated statistical information to give brands and retailers an accurate look inside the campaign’s performance.
Users can also look at any point in the campaign’s history to see what worked, what didn’t, to see how improvements can be made going forward. A host of strategic analytics also allows for the side-by-side comparison and contrasting of multiple ongoing campaigns simultaneously.
The bottom line is that Paytronix can help marketers gain the deeper understandings that are so crucial in today’s marketplace.
“Paytronix listens to its clients,” said Sandy Nelson, Director of Marketing for Duffy’s Sports Grill, a Paytronix client. “They continually develop progressive solutions that address our needs to quickly make sense of the data associated with our loyalty program. These new features will help us gain valuable insights and allow us to monitor multiple campaigns in real time as well as benchmark for the future so we can positively impact our program.”
Among the many new features and tools that the Paytronix Campaign Center brings include a graphical lift analysis, a campaign impact section, message volume tracker, an email summary, click rate and open rate by hour displays, and mobile responsive visuals.