Panasonic’s Heating & Air Conditioning Group recently launched a new loyalty program to benefit all dealers and contractors called The Panasonic HVAC Dealer rewards program.
The new loyalty program offers perks to Panasonic dealers and contractors for selling and registering Panasonic mini split heating and cooling systems.
The Dealer Rewards Program is a pioneering vehicle through which Panasonic will strengthen relationships with its network of dealers and contractors.
Under the Panasonic HVAC Dealer Rewards Program, dealers will accumulate points for every eligible HVAC product they sell and install. Points, which will vary based on product, can then be redeemed for a reloadable rewards card which can be used anywhere Visa is accepted.
To begin, a dealer/contractor must register at: http://www.hvacdealerrewards.com. After successful registration, the Rewards Program Member will have the opportunity to enter in their eligible product sales and in return, earn points.
Only Panasonic Certified Contractor Dealer employees are eligible for this rewards program and all units must be sold and installed in end user locations or homes between April 1, 2015 and March 31, 2016.
Malcolm Persaud, Sr. Product Planning & Development Manager, Heating and Air-Conditioning Solutions Group, PanasonicCorp. of North America, explained to Loyalty360 what factors prompted the launch of the loyalty program.
“The launch of the program was driven to ensure that contractors/dealers are the trained in the marketplace,” Persaud explained. “This helps to have updated training/marketing information to effectively sell our HVAC products to the end user. The uniqueness of the program is the ability to reach the end users by having trained dealers/contractors, inform them of the warranty of the products, etc.”
Panasonic has many products and needs to keep customer loyalty in order to build brand ambassadors, Persaud added.
“Due to the growth in competitors in this market segment, Panasonic needs to reward customers to continue to believe in our brand,” he explained. “The goal is to stimulate brand loyalty and most importantly is to educate dealers/contractors on our products. This will help our dealers/contractors install the units for end-users and increase their loyalty to them, product longevity, and comfort.”
Customer Experience means everything to Panasonic, Persaud explained, “because it builds brand ambassadors. We are here to provide products, services, and solutions to our customers so they can keep on believing on Panasonic.”