We live in a time when merely offering superior products and quality services will no longer guarantee a competitive edge. That level of customer engagement is now commonplace and expected. At best, it represents the minimum standard, or even the starting line, where the race for customer loyalty begins. Actually wining that race requires taking customer experience to the next level.
“It is all about getting your customers to love what you are offering them,” Deepak Advani, General Manager of IBM Commerce, told attendees during....