NICE to Acquire Fizzback, Introducing the Most Complete Customer Experience Management Offering with the Integration of Revolutionary Real-Time Voice of the Customer Solution

RA’ANANA, Israel, September 19, 2011— To create a complete Voice of the Customer (VoC) offering, combining direct, indirect, and inferred customer feedback, as part of NICE’s cross-channel analytics based solutions Fizzback’s event-driven SaaS-based solution conducts an automated real-time dialog in natural language with consumers via mobile, web, or social media, resulting in up to 50% response rates, well above industry norms at under 10% Real-time feedback with high response rates enable Fizzback....