WALTHAM, Mass.—ModusLink Global Solutions™, Inc. (NASDAQ: MLNK), a leader in executing value chain strategies, has forged a partnership with extrameasures to provide retailers and brand owners with a turnkey customer loyalty solution. Together, ModusLink and extrameasures, a full-service promotions and incentive company, will execute the processing, financial management, fraud monitoring and branding of stored-value gift cards, as well as the fulfillment and support processes associated with rebate, refund, frequent buyer and buyback programs. Now, businesses can simultaneously improve the customer experience, stimulate online sales and reduce the hassle of managing these programs.
In today’s highly competitive retail environment, businesses are focused on attracting new customers and retaining loyal customers for long-term profitability. According to Gartner, U.S. companies spend more than $1.2 billion per year on customer loyalty programs. In addition, Jupiter Research previously estimated that more than 75 percent of consumers had at least one loyalty card and the number of people with two or more was estimated to be one-third of the shopping population.
Currently, one company that specializes in trading in mobile devices is working with ModusLink and extrameasures to manage its buyback programs. Specifically, this business will be using extrameasures gift cards to reward consumers for turning in old devices, while ModusLink will manage contact center support, as well as return and repair processes for the physical devices.
“ModusLink is a trusted supply chain and e-Business provider for some of the world’s largest technology and consumer brands and its offerings complement our loyalty and incentive programs at extrameasures,” said Jan Steinert, president and CEO of extrameasures. “By partnering with ModusLink, we are expanding our global reach and providing our clients with holistic customer loyalty programs that will increase satisfaction and drive brand loyalty.”
The ModusLink and extrameasures loyalty solution is an intrinsic component that extends ModusLink’s Suite of e-Business Solutions which is designed to help clients create new revenue opportunities, while improving customer acquisition and retention. Clients will also have access to extrameasures existing customized international reward, rebate and gift card programs for customers, both open and closed loop, worldwide.
“Our partnership with extrameasures will help clients attract new customers to their Web store and reward existing ones through loyalty, extended warranty and buyback programs. Together, we will enhance the total buying experience,” said Glenn Grube, global director, e-Business sales and marketing for ModusLink.
For more information about ModusLink’s e-Business Suite of Solutions, please visit www.moduslink.com/e-business.
About ModusLink Global Solutions
ModusLink Global Solutions, Inc. designs and executes global value chain strategies to solve clients’ cost, time-to-market, customer satisfaction and revenue objectives. Our supply chain, aftermarket, e-Business and entitlement management solutions support the end-to-end product lifecycles of the world’s leading technology and consumer goods companies. ModusLink has more than 25 years of experience executing complex supply chain processes such as sourcing, configuration and fulfillment. We can manage these critical functions seamlessly with a client’s global e-Business initiative or an integrated aftermarket program, including alternative channel recovery for at-risk inventory. Backed by a footprint of more than 25 solution centers in 14 countries, ModusLink clients can react quickly to shifting market dynamics impacting value chain performance and revenues. For more information about ModusLink’s flexible, scalable and sustainable solutions, visit www.moduslink.com or www.valueunchained.com, the blog for value chain professionals.
About extrameasures
Founded in 1996 and headquartered in San Diego, extrameasures is a leader in Prepaid (“Stored Value”) cards and programs. extrameasures provides complete turnkey rebate, incentive and loyalty solutions in the card-based rebates and incentives space, as well as consumer-marketed private label cards to retail establishments. As one of the largest issuers of Visa and MasterCard Stored Value cards, extrameasures’ value proposition is derived from its unique proprietary technology platform “VISION” and process expertise which integrates core functions with proprietary, mission critical capabilities. For more information visit www.extrameasures.com.
ModusLink Global Solutions is a trademark of ModusLink Global Solutions, Inc. All other company names and products are trademarks or registered trademarks of their respective companies.
This release contains forward-looking statements, which address a variety of subjects including, for example, the expected benefits of the customer loyalty program. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: The Company’s success depends on its ability to execute on its business strategy and the continued and increased demand for and market acceptance of its solutions and services; the Company may not be able to expand its operations and capabilities in accordance with its business strategy; the Company may experience difficulties integrating technologies, operations and personnel in accordance with its business strategy; the Company derives a significant portion of its revenue from a small number of customers and the loss of any of those customers would significantly damage its financial condition and results of operations; the Company frequently sells to its supply chain management clients on a purchase order basis rather than pursuant to contracts with minimum purchase requirements, and therefore its revenue is subject to demand variability; increased competition and technological changes in the markets in which the Company competes; and risks associated with international operations. The occurrence of any of the foregoing factors may have an adverse effect on the Company’s results of operations and financial results. For a detailed discussion of cautionary statements that may affect the Company’s future results of operations and financial results, please refer to its filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Forward-looking statements represent management’s current expectations and are inherently uncertain. We do not undertake any obligation to update forward-looking statements made by us.