New Technology Optimizes Third-party Landing Pages for Marketers

Oren Barzilai, CEO of TOMODO, is very excited about his freshly launched technology, convertiFIRE− the only web modification solution for advertising affiliate professionals.

Powered by TOMODO and launched two months ago, convertiFIRE provides advertising affiliates, networks, agencies, and performance-focused marketers control over any third-party landing page, allowing them to better reach an advertisers’ target market and yield a greater return on investment.

“We’re the first to optimize the landing page,” Barzilai told Loyalty360. “This is very unique and we’re very excited about it.”

According to research, only 13% of marketers categorizes their landing pages optimization strategy as “very successful.”  convertiFIRE’s technology arms affiliates with the ability to easily make changes to third-party landing pages without requiring integration from original website owners. convertiFIRE, which is supported by all browsers, platforms and devices, enables users to:                                            

Modify Webpage Elements: convertiFIRE allows users, regardless of technical expertise, to add, remove, or modify existing elements on a landing page, as well as any associated inner page. Through convertiFIRE’s simple drag-and-drop interface, affiliates can change messaging, translate text, add images, remove distracting components, and/or transform non-mobile websites to mobile sites to better reach target markets.

Execute Campaigns: With convertiFIRE, users can create multiple versions of landing pages, while maintaining the same overall context and message, to execute full-fledged advertising campaigns reaching different audiences. Affiliates can effortlessly embed their assigned tracking code within each modified page, allowing them to instantaneously move forward with campaign execution. convertiFIRE can also be used for white labeling.

Integrate Analytics: convertiFIRE users can integrate any external analytic software with one click into modified pages. This compatibility permits affiliates to extract data about the effectiveness of their optimized landing pages.

Barzilai said the launch of convertiFIRE came about due to the “real pain” affiliates and performance marketers feel every day.

“While affiliates and performance marketers optimize their ads’ text, messaging, graphics and media (where the ads are placed), they are unable to optimize the most important part of the conversion funnel−the landing page,” he explained. “convertiFIRE enables them for the first time to take control over this part of the funnel and also to modify any landing page to match with the right ad campaign. The creation of such a tool only became possible now because no such technology that enables the modification of any third-party website without any integration existed to this day and is only now possible with TOMODO’s patent pending technology.”

While there are many good solutions in the field of web design and optimization, no solution addresses this issue which performance marketers feel every day, Barzilai explained.

“Solutions like Optimizely and Visual Website Optimizer allow website owners to perform A/B tests on their sites, but they do not allow performance marketers relief in any way,” he said. “These solutions require integration from the website owner and are only available to the site owner but not to the affiliates that drive traffic to the site. In addition, these solution allow website owners to find the most optimal version for their site but disregard the fact that every source of traffic (or ad) has its own unique optimal solution.”

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