Europcar is extending its loyalty program to include new advantages and is launching a new "Elite VIP" category to reward its most loyal customers. Brandimage designed and developed the brand's new territorial codes. To achieve the objective of a more status-oriented expression, the agency created a new graphic range that highlights the program's different categories.
"We paid a great deal of attention to the rendering of the Elite VIP card, rooting it in exclusivity in particular through its sophisticated visual identity, which we....