Customer-centricity has become synonymous with good business in the past few years, whether aspirational or actually practiced at an organization. New research from VisionCritical shows how outperforming companies work to put the customer at the center, providing a great benchmark for everyone else.
According to the results, successful companies engage regularly in two-way communication with customers – 54% are more likely to collaborate extensively in a give-and-take manner. Additionally, these companies are also 24% more....